Professional web content writing services
Convert your website visitors to clients: Your Words Count
The purpose of your website is to allow your visitor to begin the task of more easily knowing, liking and trusting you.
You are busy. Your customers are busy. Your chances of having site visitors contact you online or by phone depend on your site’s response to these facts. You’ll succeed if you offer:
- Convenience.
- The right information, in the right place, at the right time.
- Fast, appropriate response to your customers’ needs.
- A clear call to action.
An experienced, professional web page copy writer understands what you need to do to respond. Keep in mind that marketing or selling online is different from any other type of marketing or selling. Online customers:
- Scan your web pages instead of reading them.
- Only scroll down after they become truly engaged in the information.
- Expect substance and the answer to their search query.
- Want to be able to contact you easily to obtain a quote on your products or services.
Let’s look at an example. Ron, a purchasing manager in an OEM business, is looking for possible new suppliers of a manufactured product to use in his operation. He goes online and searches for “custom machined parts”. Ron clicks on several sites in the search results until he finds one that shows him that the company makes custom parts for many customers in a number of industry sectors. He finds a product similar to what he is looking for in the middle of the page, not even requiring him to scroll down. When he clicks the product, he finds technical specifications and company certifications relating to the product. He decides that it could be worthwhile contacting you for more information when he sees a button that says “Request a Quote”. Ron clicks the button and is taken to the “Request a Quote form which he finds is easily filled out and also has the available function of loading the technical drawing of the product he wants to purchase. He hits the submit button on the form and immediately receives an email from the auto responder that you have received his request and will respond quickly. The confidence that Ron has experienced from your website might have shortened the sales cycle by more than half.
The initial online meeting was painless for both the buyer and seller because the pages that showed up were crafted skillfully:
- The website appeared near the top of the search results.
- On the customer’s first click, he saw what he was looking for.
- On the second click, he found details.
- On the third click, he requested a quote.
None of this happened by chance. All of it came about because a talented web copy writer was involved. We can bring you the same results!
Our Experience
Here are some of the sites we have written the page copy and guided the site layout on recently:
Our primary copy writers, have bachelor’s degrees in journalism and experience in the website development industry plus years of experience in public relations, business and journalistic writing.
We will ask you to give us any sales-oriented materials you have. This includes catalogs, leave-behind materials and sales sheets, advertising copy and so forth. We also will want information on your company, your business philosophy, your mission statement and your customer service policies.
We will do the rest!
Call us today (902) 752-3304 or contact us, we will be pleased to discuss your copy writing requirements.