Guaranteed Inclusion or Pay-Per Click

Guaranteed Inclusion, also called Pay-per-Click (PPC) is used to drive targeted traffic to websites.  It is one of the most effective methods of gaining qualified traffic to your website with the ability of tracking and managing results.  One of the big advantages of this type of Internet marketing is that the advertiser can set and control their daily budget, the geographical area they wish to advertise in and the time of day and days of the week that they wish to have their ads show to searchers. 

On the right hand side of a search results page, under a heading called Sponsered Links, is where the pay per click ads show up.  The advertiser can control the position of their ads by the amount they are bidding for the keywords that trigger the ads.  We recommend using Google for these campaigns since Google searches account for more than 70% of Internet searches.

Google Adwords Marketing Campaigns:

• We will initially research and select the keywords and keyword phrases that people are actually searching, in relation to your products or services, to ensure that only qualified prospects are finding your ads.

• We will target geographic regions you select to ensure only people you can service are getting your information and seeing the ads.

• You set the daily/monthly budget to control spending and this will not be exceeded.

• We will track the results of the individual ads, split test the ads to find the best ads and find the keywords that perform best for the least expensive cost per click.  In essence, our experience in this type of marketing will allow us to optimize your campaign and give you the most effective results at the least possible price.
  

Call us today at (902) 752-3304 or contact us through our automated contact page to discuss a marketing campaign that brings potential customers to your website that are actually searching for your products or services at that moment.